E-Commerce Solutions

E-Commerce Builds That Load Fast and Convert

Custom and headless storefronts engineered for performance, conversion, and a checkout that closes the sale instead of losing it.

I build and rebuild e-commerce stores that make money: custom WooCommerce and WordPress sites, and headless storefronts where the frontend is decoupled from the commerce backend. Whether you're launching a new catalog, replatforming off a slow theme, or scaling a store that's outgrown its setup, I handle the full stack: product architecture, payments, checkout, performance, and the integrations that keep your operations running.

Most stores leak revenue in places the dashboard never shows you: a checkout that asks for too much, a product page that takes four seconds to render, a payment flow that silently fails on mobile, or a plugin stack so heavy that Google buries you in search. I find those leaks and close them. The goal isn't a prettier store; it's a faster one with a checkout that does its job, measured against conversion rate and revenue per visitor.

Seventeen years and 15,000+ logged hours mean I've shipped enough storefronts to know where they break under real traffic and a real catalog. I know when headless commerce is worth the complexity and when a well-built WooCommerce site will outperform it for a fraction of the cost. You get an engineer who's seen the failure modes, makes the trade-offs explicit, and ships a store that holds up at scale instead of one that looks fine in a demo and falls apart on Black Friday.

What you get

Deliverables

Production Storefront

A fully built custom or headless store with your catalog, product pages, cart, and account flows ready for live traffic.

Optimized Checkout

A streamlined, mobile-tested checkout with the payment methods your customers actually use and no friction that drops conversions.

Payment Integration

Live, tested payment processing through Stripe, PayPal, and digital wallets, including taxes, shipping rules, and webhooks.

Performance Report

Before-and-after Core Web Vitals and load-time numbers showing measurable speed gains on key pages.

Admin & Docs

A clean admin setup plus written guidance so your team can manage products, orders, and content without me.

Analytics & Tracking

Conversion tracking, e-commerce events, and reporting wired up so you can see what's working and what isn't.

Stack

Technologies I use for this

WooCommerceWordPressPHPReactNext.jsHeadless WordPress (WPGraphQL)Shopify Storefront APIStripePayPalApple Pay / Google PayREST & GraphQL APIsMySQLRedisElasticsearchCloudflare / CDNTailwind CSS

How it goes

The engagement

01

Audit & Scope

I review your current store or requirements, identify the conversion and performance gaps, and define exactly what we're building and why.

02

Architecture

We decide custom vs. headless, lock the catalog structure, payment stack, and integrations, and agree on the metrics that define success.

03

Build & Integrate

I develop the storefront, wire up payments and checkout, and integrate shipping, tax, and any third-party systems with regular check-ins.

04

Test, Launch & Tune

We load-test, QA the checkout across devices, launch, and then measure real conversion data to tune what the numbers tell us.

FAQ

Questions about E-Commerce Solutions

Should I go headless or stick with standard WooCommerce?
It depends on your traffic, team, and budget. Headless commerce gives you speed and frontend flexibility but adds cost and complexity, so I'll only recommend it when the payoff is real; for many stores a well-optimized WooCommerce build converts just as well for far less.
Can you fix the performance and checkout issues on my existing store?
Yes. A lot of my work is rescuing existing WooCommerce and WordPress stores: cutting load times, trimming bloated plugin stacks, and rebuilding checkout flows so they stop dropping sales. I start with an audit so you see the specific problems before committing to the fix.
Which payment providers and methods can you integrate?
Stripe, PayPal, and Apple Pay/Google Pay are the common ones, along with regional gateways and subscription billing. I handle the full integration including taxes, shipping logic, and webhooks, and test the entire flow on real devices before launch.
Will the store be fast and rank well in search?
Performance and SEO are part of how I build, not an afterthought. I target strong Core Web Vitals, clean markup, and fast server response times, because a slow store both loses conversions and gets pushed down in Google rankings.

Need help with E-Commerce Solutions?

Tell me about your project and I'll tell you honestly whether I'm the right fit.

Get in touch